Admitting uncertainty means facing reality — and our own needs for security. But admitting uncertainty is not enough. We must learn to actively embrace uncertainty and work with ambiguity.
As I sit in a two day meeting about drawing insights from data quantification, this article is very timely. Obviously there’s merit in looking at your data and trying to draw as many insights as possible, but we as marketers can sometimes end up hiding behind the data, using them as an excuse to take no action in favor of gathering and analyzing more data.
There comes a time, however, where you have to accept whatever level of ambiguity you’re willing to accept, make a decision, and take action. The question then becomes: When is the right time? A better question might be: What do I get by delaying and gathering more data? Am I falling prey to the law of diminishing returns?
How do you overcome “Analysis Paralysis”?