Pursuing perfection? Why bother when good enough will do?
Now those of you who have been reading this blog for a while might think, wait – doesn’t this contradict a prior blog I wrote last year? To some degree it does but there’s an important distinction between a business that’s good enough and a deliverable that’s good enough. It’s here that I’m talking about the latter. A business that’s satisfied with being ho-hum will eventually be squeezed. But a business that is focused on world domination, sometimes has to settle with delivering product that’s just good enough.
Take this blog for example. If I were to focus on writing an absolute masterpiece, let’s face it – it would never post. I would deliberate for days on end and probably can the thing when it was all said and done. When Apple developed the iPhone I have to believe they knew of the connectivity issue that got so much press earlier this year. But even with that flaw, was it good enough to launch? Steve certainly thought so. And most iPhone users I know say that it was, if for no other reason than they don’t normally use it as a “phone”.
As a colleague of mine points out, sometimes being good enough vs perfect can make or break your first mover advantage. So as you deliberate the minute details of your new new thing… ask yourself if waiting to get it just right will make it the old new thing.
More than that, I believe most of us just need to get better at executing. It’s easy to criticize and agonize and idea-ate but it takes a whole different skill set to deliver, or as Seth Godin says, to just “ship” it.
Learn to deliver, learn to fail and then learn to do it again.