LeBron's Brand part II

Below is a response I posted to another blogger on Brand LeBron. Thought I may as well share it here as well.

I should say that since I first criticized LeBron’s behavior, he has since come forward and apologized. The NBA also fined him $25,000 for his actions (a pittance in LeBron currency though sizable to us normal people). Nonetheless credit him and the NBA for making the right decision.

I think LeBron has surrounded himself with some of the brightest minds in marketing. He also has the benefit of two predecessors, Michael Jordan, who really didn’t fully capitalize on his marketability until the second half of his career and Kobe Bryant, who we all know lost out on millions in endorsement money by making poor life decisions.

That said, at 24 years old, LeBron is still just a child who I think tries to take on too much. Yes he’s an “adult”, but that doesn’t equate to maturity, especially when your formative years are spent being celebrated like his. As such he made a poor choice after Cleveland’s elimination. Forget talking to the press, I’m referring to not shaking the hands of his opponents. Some players have said it wasn’t a big deal but I think that’s the brotherhood sticking up for one another. At the end of the day, if someone doesn’t shake my hand (win or lose) I question their love of the game and I question their values. Where does fair play and integrity place on their priorities?

LeBron has never shied away from the spotlight, making clear his intentions to be the first “Billion” dollar athlete… well there’s a catch. To succeed in that measure the public really needs to embrace you. But the very notion that greed is his ultimate motivator, coupled with his lack of sportsmanship is bristling and in my eyes makes it that much harder to embrace him as an American icon.

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